Create Coaching Packages That Sell: 3 Practical Models

Many coaches unknowingly set themselves up for burnout by creating coaching packages that don’t align with their personal goals, energy levels, or long-term vision. Instead of designing offers rooted in their own preferences and strengths, they often mirror what others in the industry are doing. This approach may lead to frustration, exhaustion, and a coaching business that feels more like a draining job than an inspired calling.

This article explores a transformative approach to creating coaching packages that feel fulfilling, profitable, and authentic to you. Drawing on insights from experienced coach Kelly Zalinsky, we’ll break down the essential components of designing coaching packages that not only support your clients but also reflect your lifestyle, energy, and business goals.

Why Your Coaching Packages Should Start With You

Too often, coaches build their packages by focusing solely on client needs, overlooking a critical element: their own well-being and sustainability. Kelly emphasizes that successful coaching packages start with understanding yourself - and that means considering your lifestyle vision, natural energy cycles, and financial goals.

If your offers are misaligned with these areas, you’re likely to feel overwhelmed, uninspired, or even resentful of the work. On the other hand, when your packages are designed to fit your life, they foster excitement and empowerment, which, in turn, attracts the right clients.

The Three Pillars of a Successful Coaching Package

Before diving into specific examples, Kelly outlines three core components that every coach should analyze when creating their offers. These pillars ensure that your packages serve both you and your clients effectively:

1. Session Options

Think about how you want to deliver your coaching. Will it be one-on-one sessions, group coaching, or a hybrid format? Could tele-coaching (using platforms like Voxer or WhatsApp) work for your needs? What feels aligned with your strengths and preferences?

2. Time Options

Decide how long your package should run: 30 days, 12 weeks, six months, or another duration. What time commitment feels sustainable for you while still delivering value to your clients?

3. Topic Options

Determine whether you’ll follow a structured program with a defined focus or offer open coaching, where clients bring their topics to each session. Be clear about the transformation your coaching will provide, as clarity breeds trust and results.

Examples of Coaching Packages That Thrive

To illustrate the principles above, Kelly shares three examples of coaching packages she offers, each tailored to a specific client need while remaining aligned with her goals and energy.

1. The 30-Day Hyper-Niche Tele-Coaching Package

This package provides short-term, high-impact support for clients who need focused guidance on a specific area of their coaching business. It is particularly effective for clients already enrolled in Kelly’s online courses or group programs, helping them implement strategies quickly and efficiently.

• Structure: Includes an initial one-hour strategy call, a 45-minute midpoint check-in, and a one-hour wrap-up session. Clients also receive 30 days of tele-coaching (Monday–Friday, 11:00 a.m.–2:00 p.m. ET) for ongoing support.
• Extras: Clients gain access to Kelly’s full membership resources for six weeks, including courses, templates, and tools.
• Why It Works: This option delivers personalized support without requiring extensive time from Kelly, allowing her to coach while traveling, hiking, or even shopping. The flexibility of tele-coaching ensures she’s always operating from a place of joy and energy.

2. The 12-Week Signature Group Coaching Program

For clients seeking a collaborative, community-driven experience, this program combines group coaching with structured learning. It supports both new coaches building their business foundations and seasoned coaches refining their strategies.

• Structure: Weekly group calls with individual spotlight time, coupled with daily tele-coaching threads for real-time support.
• Extras: Participants receive access to self-paced online courses, masterclasses, and other educational resources to deepen their implementation.
• Why It Works: The group dynamic fosters collaboration and accountability. Members often inspire each other, leading to client referrals, partnerships, and innovative ideas. The program is also scalable, allowing Kelly to work with more clients while maintaining a high-touch experience.

3. The Four-Month One-on-One Hybrid Package

This premium offering is ideal for clients who need deep, personalized guidance to build or refine their businesses. It combines structured coaching with flexible implementation support.

• Structure: Includes 12 Zoom calls (one monthly call plus additional sessions as needed) and tele-coaching support twice weekly (Tuesdays and Thursdays).
• Extras: Clients gain full access to Kelly’s membership resources, including live group experiences and masterclasses happening during their time together.
• Why It Works: This package offers a perfect blend of in-depth mentorship and flexibility, allowing clients to progress at their own pace while receiving consistent guidance. For Kelly, it’s an opportunity to engage deeply with fewer clients, ensuring a rewarding coaching relationship.

Key Takeaways: Designing Coaching Packages That Work for You

When creating coaching packages, keep these insights in mind:

• Start with your lifestyle: Design offers that align with the way you want to live - whether that means having time to travel, prioritizing family, or simply having more freedom.
• Honor your energy cycles: Don’t structure packages that require you to overwork or sacrifice your well-being. Sustainable energy leads to sustainable coaching.
• Clarify your goals: Your packages should reflect your long-term goals, whether financial, professional, or personal.
• Consider flexibility: Options like tele-coaching or hybrid models allow you to provide substantial value without feeling tied down to rigid structures.
• Infuse your offers with clarity: Clearly define the transformation your clients will achieve and how your coaching will support them.

Final Thoughts

Your coaching packages are more than just a way to deliver your services - they are the foundation of a sustainable and fulfilling business. By aligning your packages with your unique vision, energy, and goals, you can create an irresistible offer that serves both you and your clients. Remember, the best coaching packages leave you feeling inspired and your clients empowered to transform their lives.

Take the time to reflect on what lights you up, what your ideal client truly needs, and how you can deliver results without compromising your lifestyle. With thoughtful design, your coaching packages can become a key element of your growth and success.

Source: "How to Create Coaching Packages That Sell (3 REAL EXAMPLES From a Business Coach)" - Self Leadership Global, YouTube, Sep 3, 2025 - https://www.youtube.com/watch?v=6StNSOmkPrk

Use: Embedded for reference. Brief quotes used for commentary/review.

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