For coaches striving to scale their businesses, the challenge of maintaining consistent visibility while juggling client work often feels overwhelming. Traditional advice preaches daily content creation as the cornerstone for building authority on LinkedIn. But what if there was a less time-intensive, more strategic way to grow your authority while connecting authentically with your audience?
In this transformative guide, we explore a compelling LinkedIn commenting strategy shared by branding and copywriting expert Jay Alec. With over 240,000 LinkedIn followers, Jay has mastered the art of leveraging comments to build a powerful personal brand on LinkedIn. Here’s how you can apply his insights to grow your authority - and your business - without the need to post daily.
LinkedIn has evolved dramatically over the past few years. Once a platform solely for job seekers and corporate networking, it has transformed into a dynamic ecosystem for personal branding and content marketing. Jay explains that LinkedIn is now a content-driven platform where visibility, trust, and authority are built through engagement.
The catch? You don’t have to churn out endless posts. Instead, commenting strategically on other people's posts can deliver significant results - and, in many cases, outperform daily posting for visibility and relationship-building.
Jay’s commenting strategy is based on a simple but powerful realization: comments are far more versatile and frequent touchpoints than posts. While a single post might be seen once by your audience, commenting across multiple posts allows your name and insights to show up in various spaces.
Here’s the paradox he highlights:
Jay sums it up best: "Commenting is not just about visibility; it’s about showing up authentically in conversations where your audience is already gathered."
Effective commenting isn’t about dropping generic platitudes like "Great post!" Instead, Jay encourages a structured, thoughtful approach that positions you as an authority in your niche. Here’s how to get started:
Instead of addressing only the post author (e.g., "Great insights, Adam"), direct your comment to the broader audience. Share an additional point or perspective that adds value to the topic being discussed. For example:
This approach not only showcases your expertise but also entices readers to view your profile for more insights.
Jay emphasizes the importance of commenting at scale. That means leaving meaningful comments on multiple posts daily. To optimize your time:
Your comments should feel conversational while offering new insights. Avoid sounding robotic or overly polished. For example:
Jay devised a 12-step commenting framework designed to maximize the impact of each comment. These steps trace a journey from initial engagement to lasting authority and growth. Here's an overview:
This framework ensures that your commenting strategy goes beyond engagement - it builds a robust personal brand.
While posting provides evergreen content for your profile, commenting offers unparalleled immediacy and interactive reach.
Jay highlights some missteps that can derail your LinkedIn commenting strategy:
Adhering to these best practices ensures that your efforts build trust rather than repel potential clients.
For coaches and entrepreneurs aiming to scale their businesses, LinkedIn represents an unmatched opportunity to build authority and connect with prospects. As Jay Alec demonstrates, you don’t need to post every day to achieve this - thoughtful, strategic commenting can be your secret weapon.
By following the principles outlined here, you can turn LinkedIn into a dynamic growth platform. Remember, it’s not about flooding the platform with content; it’s about showing up in the right conversations and delivering value authentically.
Take the first step today: commit to leaving 10 meaningful comments on LinkedIn posts - and watch how the conversations you spark ripple through your network.
Source: "How to Build Authority on LinkedIn Without Posting Daily" - Adam Strong the Business Strategist, YouTube, Aug 21, 2025 - https://www.youtube.com/watch?v=hUDSrykN26o
Use: Embedded for reference. Brief quotes used for commentary/review.
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