Coaching Offer Value Calculator

September 28, 2025
5 min read
Vick Antonyan

Unlock the Right Price for Your Coaching Services

Pricing your coaching packages can feel like walking a tightrope. Charge too little, and you undervalue your expertise; charge too much, and you risk turning away potential clients. That’s where a smart tool to assess the worth of your coaching offers comes in handy. It’s not just about picking a number—it’s about understanding what your time, skills, and added benefits are truly worth in today’s market.

Why Pricing Matters in Coaching

As a coach, your income reflects the impact you create, whether you’re guiding individuals through career transitions or leading group workshops for personal growth. A well-calculated rate ensures you’re compensated fairly while attracting the right clients. By factoring in details like session frequency, audience demographics, and unique bonuses (think tailored resources or follow-up support), you can arrive at a figure that feels right for both you and your market. This approach builds trust and positions you as a professional who knows their value.

Take the Guesswork Out of Rates

Stop second-guessing and start strategizing. With the right guidance, setting fees for your services becomes a straightforward process that empowers your business growth. Dive into a solution that helps you balance profitability with accessibility, and watch your coaching practice thrive.

FAQs

How does this tool determine the value of my coaching offer?

Our calculator uses industry benchmarks for coaching rates as a starting point. Then, it adjusts based on specifics like session length, frequency, and your target audience’s income level or industry. We also assign a monetary worth to extras like resources or ongoing support, so you see how those perks add to the perceived value. The result is a tailored price range—low, mid, and high—with explanations to help you understand the logic behind it.

Can I use this for both one-on-one and group coaching packages?

Absolutely! This tool is designed to handle both formats. One-on-one coaching often commands a higher per-person rate due to the personalized attention, while group sessions might reflect a lower individual cost but higher overall revenue. Just pick the type that fits your offer, and the calculator will adjust the pricing logic to match the typical market expectations for each.

What if my coaching niche is very specialized?

No worries at all. While the tool uses general industry standards as a baseline, you can factor in your niche’s uniqueness by selecting a target audience that aligns with your specialty—like high-end executives or a specific industry. The pricing breakdown also comes with positioning tips, so you can tweak your pitch to highlight what makes your coaching stand out. If your niche is super rare, use the high end of the suggested range as a starting point and test the waters with clients.

10-Day Mini Growth Course

Five-minute actionable lessons, delivered daily to your inbox.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.