For small businesses, showing up in local search results can make or break your success. A well-optimized Google Business Profile is your ticket to connecting with nearby customers who are actively looking for your services. But how do you know if your profile is truly working for you? That’s where a tool like our local SEO scorecard comes in handy.
Your online listing on Google acts as a digital storefront. It’s often the first thing potential customers see, displaying your hours, location, reviews, and more. If it’s incomplete or outdated, you’re likely missing out on valuable leads. Assessing your setup with a quick evaluation tool reveals gaps and offers clear steps to fix them. Whether it’s verifying your address or encouraging more feedback from clients, small tweaks can lead to big gains in visibility.
Don’t leave your online presence to chance. Regularly auditing your listing ensures you’re always putting your best foot forward. With actionable insights, you can turn a lackluster profile into a powerful tool for attracting local business. Start today and see the difference!
Your score reflects how well your profile is set up to attract local customers on Google. A higher score means better visibility in search results and maps, which can drive more foot traffic or calls to your business. Think of it as a quick health check—low scores highlight missed opportunities, while a strong score shows you’re on the right track.
We weigh critical elements like address verification and customer reviews more heavily because they build trust and credibility with Google and users. Other factors, like photos and business hours, also play a role but have a slightly smaller impact. Focus on the big-ticket items first, and you’ll see a noticeable bump in your score.
It’s a good idea to revisit your score every few months or after making updates to your profile. Google’s algorithms change, and so do customer behaviors, so staying on top of your setup keeps you competitive. Plus, checking back lets you track progress and tweak things as needed.
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